Hi all,

I’m interning at a startup and I’ve been asked to come up with a realistic value for the market size of the BPO industry.

This is why my initial thought process has been:

• Market size = No. of enterprises x No. of minutes of service availed per enterprise x Rate per minute
• I intend on segmenting the number of enterprises across key industries (banking, insurance, healthcare etc.), then finding out what the BPO services are in each industry and approximately how many minutes would an enterprise avail on that service.
• This would give me the minutes per service across different services in different industries.
• I would multiply this by the rate per minute a BPO offers and arrive at the market size.

Does this seem like a realistic approach? This is how I would ideally do it in a case interview lol but I’m wondering if it makes sense in a real sense. Also not sure how I would arrive at the data for each of this.

Looking for any sort of help on how I could go about this, thanks!