From this interview:
Q: So [lastly], I’d like to talk metrics. Did you notice any influx or massive active player count going up from having the game on Steam?
A:We did see a ton of new players come in on Steam, which was great. And not only are people jumping in for the first time on Steam, but people are coming back and making Steam their primary platform. We also have people who are moving from Battle.net to Steam, or using both at the same time.
One of the things that I personally love about multi-platform games like this, but ours specifically, is just that the flexibility is really nice. It’s been really nice to see people come in, but then also move around the ecosystems.
Q: How does your active player count look for Overwatch 2 compared to Overwatch 1? Have you noticed a difference in the type of players who are playing?
A:The gist is that the game is doing really well. The audience has grown significantly. And in particular, the cool thing there–and I think we’ve talked about this a bit in the past–is that we have a really healthy mix of people who’ve been playing Overwatch for a long time and brand-new players, which was the goal of going free-to-play and expanding it on to multiple different platforms.
So in terms of game population, player health, and active engagement, [we’re] really happy with where we’re at. And obviously, every game like ours just wants to grow and grow and grow, and so that continues to be the goal and will be going forward.
That’s what happens when you do a stupid crossover designed to leech money out of the K-pop stan’s wallets.