So there’s several things that confuse me about this Swiss watchmaker.

Starting by…is it really Swiss? The story is that some Polish people started a watch brand in Le-Chaux-de-Fonds in Switzerland and that’s where it started which technically makes it a sort of Bulova (or is it more of a sort of Swatch/Tissot?)

Then the second thing I can’t understand is, what movement exactly do they use? They claim they make and use their own in-house proprietary movements, but, from seeing their website, it looks a ton like a ETA movement. Which is more than fine actually but then why act like it isn’t one?

Finally: What’s going on that somehow despite being a very old Swiss brand they really never caught on and are generally cheap watches price wise?

Do you think someone with one could genuinely say they even have a Swiss watch?