Like many people, before I knew much about watches, I thought Rolex was the king of watches. Now, getting to know a bit more… Rolex may make good watches but they have an even better marketing department and quite possibly the most insufferable fans. It has completely turned me off of owning one ever. This Timex collab is a tongue in cheek way of poking fun at watches, watch nicknames, and how serious we get about watches.