I don’t want to offend any Longines owners and/or fans on this sub, but this happens to me with (almost) all their releases/watches. I see a new watch on their IG, watch videos from a few reviewers, and get all hyped. Then I go to my local AD and see the models in person and they just look… Clunky, Dull? I don’t know how to describe it.
My wife wholeheartedly agrees with me, I hyped her up about the Zulu Time GMT in 39mm with a green dial to the point where she told me to go buy it. So we went to see them, wallet ready and her first words where “these are it??”. The details of the Spirit Zulu Time GMT stand out so well in photos and videos, and in person it just seems dull.
And this doesn’t happen for all brands, for example I think Grand Seikos look waaaaay better in person than in photos, the complete opposite case. Or Rolexes, APs, Langes, and even Tags in my opinion look just as good in person than in photos.
The only Longines watch I’ve actually liked in person is the Bronce Legend Diver. But other than that they all look… different. I don’t want to say “cheap”, but kind of(?).
Complete turn off from pictures and reviews to actually holding the watch in my hands.
Am I alone in this?
I’ve owned 3 Longines pieces. For the price, I find them amazing value. Especially if you go for second hand.
They cut costs on finishing of the cases in particular. But they make up for it with movements and solid bracelets. Their dails are generally pretty plain.
At their price point I think they are a stand out. Hard to beat some of their pieces. The conquest range is a great Gada watch, their vintage diver is very nice on the wrist, I love their avigation big eye pilot and their Zulu range gives great GMT specs for the price.
Their only problem is they try too hard to hit everyone’s expectations, why their spirit range is a bit so so and their hydro conquest is missing something.
Open one of them up, you’ll be surprised how upscale the movements look.