What’s the % split of your sales traffic or what do you find the most successful in bringing customers to your ecommerce website?
- SEO organic
- SEM (Google or Bing)
- Organic Social media posts (which platform)
- Ads on Social media (which platform)
- Influencer collaborations
- Other?
Thank everyone for the insightful responses, I think we all found it very helpful. I see a trend of Google Paid ads and more specifically PMax as the top performing solution. I’m interested to know more about the high level strategy for those if possible?