It really depends on where your users are. I believe this is trial and error to see what works for you. I thought I would get more IG followers than I did up front. Most of my IG followers are influencers in the same field. I do have a few actual potential end users in the mix but not many. I am also not really producing enough compelling content at the moment.

When I launched I went to the reddit sub that was dedicated to my niche and announced what I was doing and how my product helps the community. In doing that I had a lot of interested people go to the website and order my product. A few even turned into paying customers. But I spoke to those people in that post. It was more personal.

For FB, I will occasionally comment on a post mentioning how my product could help them. I see a direct correlation with orders for every post that I do that on. It’s a quick uptick and then tail off.

A few people will sign up for my social media accounts when I do the FB posts but it’s not as many as I would have thought. If I had more compelling content I think I could get more. I sell a sort of lifestyle product and I think that needs to tell a story. I just have not been able to do a great job with that yet.

Let’s say you are a local restaurant, I would go to your towns Facebook page and post a 10% coupon or something. Let people know you are there. Call the coupon FBNOV23 so you know where your users are coming from.

If you are a machine shop…make sure you are listed in Google maps for your area, show some videos of your shop, making parts, etc. let people know your business is open and producing great products.

You’ll need to understand where you get customers and where you want to get customers from.