I hired someone to do the social media for my business. It was more expensive than the business could afford but I was thinking of it as an investment. We’re in month 2 and I’m not seeing any increase in sales. In your experience how effective is social media marketing? And how long does it take to see results if using organic methods (no ads)?
I have been working digital marketing for companies in Colombia, the United States and Europe for 10 years, so:
What is the target of your company, not all companies need networks.
If you don’t have a good marketing plan it is of no use, I have seen companies spend 20 thousand dollars and have no results.
3 months is very little, it depends on the situation you start, it is not the same as having a positioned brand as starting from 0.
You have to define some kpis that help you see the results. For any other advice you can ask me.