The lack of Apple CarPlay and Android Auto is not a cost cutting exercise - in fact its dirt cheap to have it onboard - most sub $15K brand new vehicles in India and China have it standard.
Its a vendor lock-in exercise. They are hoping people will get used to Chevy/Tesla/BMW Vehicle systems and stay locked into the brand, just like how Apple keeps people in iOS/Mac land.
The problem is that people probably spend 1-2 orders of magnitude less time interacting with their vehicles software than with their phones/laptops, in my opinion the hallmark of a good infotainment system is how little you have to use it.
CEOs and making short sighted business decisions motivated by the growth in completely different industry while ignoring the nuances of the strategy of that particular industry. Name a more iconic duo.
Lots of CEOs are perceiving a shift from car companies to being “software companies”, its a meme with executives right now - spurred on by the meteoric rise of Tesla’s stock price.
The lack of Apple CarPlay and Android Auto is not a cost cutting exercise - in fact its dirt cheap to have it onboard - most sub $15K brand new vehicles in India and China have it standard.
Its a vendor lock-in exercise. They are hoping people will get used to Chevy/Tesla/BMW Vehicle systems and stay locked into the brand, just like how Apple keeps people in iOS/Mac land.
The problem is that people probably spend 1-2 orders of magnitude less time interacting with their vehicles software than with their phones/laptops, in my opinion the hallmark of a good infotainment system is how little you have to use it.
CEOs and making short sighted business decisions motivated by the growth in completely different industry while ignoring the nuances of the strategy of that particular industry. Name a more iconic duo.