Hello Fellow Entrepreneurs,
I made https://writeitapp.co.uk - I soft launched two years ago… What a wild journey it has been- From getting blackmailed by devs to being scammed by marketing firms. At the launch we got over 2000 organic users and over 1000 stories posted - within the first few months. After bugs + being totally scammed by a marketing company I hit the drawing board again to revamp the app. Now the app has a totally new design, faster, less bugs and has more features like the ability to listen to stories.
I may be crazy, but I genuinely believe in my product…So Im sticking with it. Recently hit a brick wall, thinking its too much of a mountain for me to climb…How do I get users on board without going completely broke? That’s the real question. The App is free so marketing is a cost with no financial kickback.
It is however a mountain I will continue to climb, yes things have gone against me but I have spent too many years of working hard to even make the app a real thing.
Would love some feedback and some advice on how to kickstart a community on the platform, and how I should go about getting real downloads going!
That’s my brick wall. How!
Thanks guys
In the beginning, we had a 10% WoW growth, Id say now were at a place where we are basically re-launching, with the blackmail and the scams the app is basically at ground zero now. We still have some posts, but rarely- In the beginning we had days of 100 posts a day. I believe for me to continue now it would be to recapture a new audience and grow from there. For a social app to thrive, it needs activity. Currently barely any, so any user jumping on it will leave pretty fast. I have two plans in mind right now would love to hear your thoughts:
A) Target 18-30yo with a contest to share a story about a topic that could go viral e.g: Share a story about your best/worst first date experience. Im thinking this could be engaging, interesting and attractive to the target audience - The question is where should I target?
B) Target a specific University: Add a category within the application that is specific to that university and run posts/ a campaign targeting students to write campus stories.