I’ve heard the saying ‘build boring businesses’ before and was wondering, is it important to build a product that you are passionate and interested in?
Is it better to find a niche thing you are interested in and work on that, or build something for a niche that is somewhat uninteresting to you?
Would love to hear what you guys think of this and if you are passionate about what your business does.
It takes years, some time decades of grind to build a business, in the case of startups it’s even more extreme, it’s possible that for those year you’re earning the same as junior employees and constantly struggling with cashflow and the threat of going out of business.
It’s not so much about passion for your idea, but you need something to offset the downsides, something that keeps you motivated and disciplined through the grind.