I just finished my website, a service that is one of very few in my market in my country.
It’s a platform for businesses with needs and businesses who wants to offer their services, a place where supply and demand can find each other more effectively. It’s somewhat like Upwork but in a different form in a different market.
And I now need to market it and scale it, because the power comes in numbers of users. Even though marketing is not entirely new to me, it’s really hard when actually sitting down and figuring out how to do it.
Is there anyone who can offer any tips in how I can develop a marketing strategy? Or if you went through something similar.
It’s definitely tougher to market a two sided marketplace because like you said the value comes from an existing userbase. Maybe think about a good referral program and give a very good incentive for existing sellers to also use your platform. Once you have them you can start to market to buyers and go from there