I just finished my website, a service that is one of very few in my market in my country.

It’s a platform for businesses with needs and businesses who wants to offer their services, a place where supply and demand can find each other more effectively. It’s somewhat like Upwork but in a different form in a different market.

And I now need to market it and scale it, because the power comes in numbers of users. Even though marketing is not entirely new to me, it’s really hard when actually sitting down and figuring out how to do it.

Is there anyone who can offer any tips in how I can develop a marketing strategy? Or if you went through something similar.

  • StartupSauceRyanBEnglish
    1·
    1 year ago

    Oh boy - do you have funding? And some way to attract at least one side of the market - is there something valuable they can get from your platform without needing the other side of the market?

    If you don’t have both of these things, honestly, I think you’re going to struggle.

    I don’t mean to be a downer, but building a two-sided marketplace is incredibly difficult even with funding, and you’re going to need a LOT of money to get to a stage where you have a critical mass of users on both sides.

    And I’ve never seen a bootstrapped two sided marketplace ever be successful apart from PlentyOfFish - but dating is a weird niche and the normal rules of business don’t apply there.