Me (tech person) and my frined (tech person as well) built a AI app, the app works as follows: you upload about a dozen selfies and our app geenrate 150 proffesional looking headshots for linkedin, insta, fb and etc.
We have tested this app on our friend and had a public free trial.
Over all we had a log of positive feedback and happy users who have changed their profile pic.
Now we are launching our product it as paid serice (price $19).

There are 2 questions:

  1. Is the anything that we can do to attract our customers besides ads ans SEO?
  2. We have competitors (5 web sites and 2 apps) is there a method to find out how do they do marketing?