Well the fact is that every gen, the 900K launches at the same price as the previous one did.

£580 for a 14900K, £1600 for a 4090.

Same with the rest of the chips as well, you basically get at least a faster chip at the same launch price.

AMD aren’t usually any better for pricing, also nothing to compete in the budget segment against non K I3 and I5 chips.