So to start with I work at an AD that carry’s multiple Swiss brands from $350 price points all the way up to pre-owned PP, AP, of course Rolex, Cartier, etc. Since we are not an AD for those higher brands I like to focus on the brands that we are an AD for and one of them is Longines.

Disclaimer, the company has been great to me and wonderful to work with, that withstanding however, I am a huge fan. I think they offer exceptional value per dollar and I am keen on their vintage leaning design language rich history in the world of aviation.

So that is the why of my question, my actual question is How does the general watch enthusiast on Reddit feel about how the brand is positioning themselves in the market from any aspect such as price point, design language, marketing, public outreach, whatever. What makes them a solid or not so solid brand?

Thank you! I’m trying to get my team fired up about Longines and I want to know what people besides the people I work with think about Longines! Wrist shot of my heritage chrono for some tax.

TLDR: Do you like or dislike Longines and why?

  • ThisIsREMBEnglish
    1·
    11 months ago

    Honestly, Longines and similar brands in the 1k-5k range are not here nor there. They are not value for money, there are so many sub 300 brands that do almost the same (e.g. San Martin, Sugess, Orient etc). But they aren’t luxury either, the feeling you get from Rolex, Omega etc. is very different to a Longines / Hamilton.

    For variety, budget bangers. For the feel of luxury Rolex. At least that’s how I see it. With Longines you pay a LOT for the name and it being Swiss, same quality can be had much cheaper and the name doesn’t actually mean much outside of a small watch world.