I just finished my website, a service that is one of very few in my market in my country.
It’s a platform for businesses with needs and businesses who wants to offer their services, a place where supply and demand can find each other more effectively. It’s somewhat like Upwork but in a different form in a different market.
And I now need to market it and scale it, because the power comes in numbers of users. Even though marketing is not entirely new to me, it’s really hard when actually sitting down and figuring out how to do it.
Is there anyone who can offer any tips in how I can develop a marketing strategy? Or if you went through something similar.
I have always found that marketing a marketplace is more difficult because if one side is missing, it’s not interesting for the other side to join. And then you are stuck because it’s exactly the same for the other side.
What I have done in the past is to add features that could be useful to side A, without the marketplace system. Then you will have A users joining (that come for the already available features). It’s then easier to get B users, because what they are looking for is A users and you already have them and now you can start providing value with your marletplace.