I just launched an MVP for a new service in the consumer travel sector. And now I’m ready to start marketing efforts.
Given the unique challenges and opportunities in the travel industry, I’m looking for effective growth hacking strategies. While I recognize the critical role of social media in today’s marketing landscape, I’m curious about specific tactics that could be particularly effective for a travel-focused startup.
Are there particular platforms or approaches within social media that have worked well for you? Additionally, I’m interested in any unconventional or creative marketing strategies that could resonate with a travel-savvy audience.
I’m also keen to learn about leveraging partnerships, influencer collaborations, content marketing, or any other tools and techniques that could drive growth and user engagement.
Any advice, experiences, or resources you could share would be immensely valuable. I’m here to learn and grow, and I appreciate your support and guidance. Thank you!

  • founderscurveBEnglish
    1·
    1 year ago

    have you successfully manage to get 10 users to pay for it?

    its reasonable to want to jump to do growth, but with the startups i work with (i work at a VC accelerator, handling a portfolio of 50 companies whom i advice on business and growth) - often what i’ve observed is as the company starts to have a viable working beta product they immediately want to start turning on the tap and getting lots and lots of users and awareness.

    often these companies have great functioning product, but can some times miss the utility of the product to the user or miss the value the user perceives in the product - you might have the most amazing 5 wheel car which drifts perfectly but how many people and for what reason do they need a 5 wheel car?

    so in your case -

    1. how many people want to order directly with a hotel?
    2. is the deal going to be better than going through trip.com or an aggregator?
    3. is the saving made worth the additional time an effort to negotiate?
    4. is the alternative of negotiating manually that much more painful that using (and paying) for a solution is the better alternative?

    so, to verify this, get 10 paying customers - if you can hit that then you can have some confidence you have a level of PMF, then aim for 100 paying customers. when you get to 200, thats when you can really start thinking about growth.

    • yellowgolfballOPBEnglish
      1·
      1 year ago

      Thanks for this! I’m charging for my service to test PMF and have a few paying users. I’ll focus on getting to 100 paying users before looking for growth. Additionally, I think I will hit them up with a PMF survey including, would you use this service again? Would you recommend it to a friend? Would you feel if you could no longer use the product? And if positive, ask them if they’d like to refer friends for credits to use the service.