Honestly my interest in watching people play tennis has dropped immensely since Roger’s retirement. I respect Novak but he is not the pull that Roger and Rafa are. He is more like Lendl and won’t ever be the face of the game even if he gets 40 slams.

Novak is not as popular as Federer/Nadal

Novak is the greatest tennis player of all time

Both are true

Lendl was unquestionably the best tennis player on the planet in the 1980s after Borg retired and he was not appreciated/popular as others.

Sampras was the greatest tennis player of all time when he retired and he was not as popular as Agassi nor did he get as many endorsements like him.

History has repeated again this time as well- Novak Djokovic is the GOAT but he is not as popular as Roger Federer or Rafael Nadal.