So we’re a farm grown fmcg brand for honey, I’m quite lost here as it is supposed to be an important decision. I’ve two issues here

1. Whether tagline should be generic or specific with the product and brand. Generic is kinda happy and easy to remember but also easy to forget since the market is saturated with it. Specific will hit different but maybe not so easy to remember.
2. Whether it should be funny or quirky, funny is something people relate to and like it but our taget audience is 30-60 year olds so not quite modern I’ll say. What should I do and also if you guys can help me come up with a tagline please drop it down or you can dm. Thanks.