So im just trying to vent as im frustrated. My buisiness partner (also my wife) like to charge as much as humanly possible, to much i think. We started selling one product where she would always want to way over charge and it was a constant fight as i believed we charged fairly. Now we are selling a speciallty coffee, hand made components and all that. We originally charged $4 for 1 pot of premeasured coffee mix and she started telling our sales potential it was $5. Ok so i was fine. Now she was playing with our e-commerce pages and charged $7 per pot and she said thats fine. Im frustrated because she has this attitude of overcharging because she wants all the money, not trying to get brand recognition first then slowly raising or even be happy making what we are making. Im frustrated because no matter what buisiness we try doing she wants to charge double the top dollar because she wants all the money and it leads to arguing
Seems super reasonable to try the highest price possible for your type of product. She should be making a partner is too stingy and is being an asshole post.
Just price whatever you want, if you sell it at a higher price point you have extra room for making packaging extra special, bring in an extra gift, big sales, and best of all more profit for less product.
Partners can always be issues. The best way is to decide who makes the decisions on what.
Your wife is right.
People that underprice can make it hard to make money in an industry. There is always someone who can do cheaper for a short while, but they never last. I have rarely heard of business the play in the premium arena not surviving