If it was your first time launching an e-commerce brand and first time bringing a single D2C product in 4 variations to market, how would you bring it to market to ensure success.

Launch is Dec 5, website is active and generating a waitlist, we have a measly 15 signed up (mostly friends and family), instagram has 125ish followers. This is NOT dropshipping.

Catch: You cannot run instagram ads.

Where would you allocate money, time, energy and how much? What would you avoid?