What were they cold calling for? I have done many sales jobs and got use to cold calling. I know people cold call for wholesaling houses and land… anyone see people cold call for their own business? What was it?
Yes. My grandfather, the most successful insurance salesman in his company of all time. He started out in the Great Depression, cold calling 10 people a day (I hear now that insurance salesmen starting out have to cold call many more people today). By the time I came around, his business was mature and all his new customers came through referrals. He was constantly updating his clients’ policies and made money from new sales to existing customers mostly.
Everyone who is new/inexperienced to sales will swear cold-calling is dead. They want so badly for a reason not to have to do it. Understandably so.
Everyone who has had significant success/experience in sales and business will tell you otherwise. Cold-calling is redundant, stressful, and draining. The biggest mistake one can make is underestimating the cold-call. It can mess with up your mentality very quickly if you don’t take it seriously.
However, cold-calling is a learnable, trainable, and repeatable skill that offers a rare and valuable advantage: if you master cold-calling you can go out and get sales at will instead of waiting for marketing to bring them to you.
I’d find Shopify stores who very obviously needed marketing help and reach out via email. I’m not sure if that counts, but I considered it cold calling. My best and happiest clients were found this way.