Many founders, especially beginners, are breaking their heads over finding the right opportunity when in fact, the answer is right there… Lead Generation. I’ve been there, too.

Here’s why:

1️⃣ Businesses ALWAYS need clients

Every business sells something and they need customers to buy it.

If you can bring them clients, they’ll just run the numbers about how much will they make out of it and make a deal with you.

You are essentially helping them to make money. It’s one of the most valuable and timeless skills you can have.

One note here:

The closer you can tie the impact of your service to the client’s bottom line (profit) the more you can charge because you will be able to display how much value you brought to them.

“If I bring you 30 leads and you end up making $200k, would you mind paying me $20k?”

2️⃣ It’s a universal business skill

Think about it. Once you’ve cracked the code for generating leads in one industry, you’ve essentially learned a formula.

With minor tweaks and adjustments, you can apply this formula across various industries. Also, you will know how to generate your own customers for any venture you launch for the rest of your life.

3️⃣ AI is a game-changer

With the introduction of Artificial Intelligence (AI), Lead Generation is becoming more precise (lets you generate more money for your clients) and easier to deliver (faster and cheaper on your end) which means it’s easier to sell which means you make more $$$.

Guys, I am telling you… Lead Generation is the easiest way to start your own agency and get quick results!

Of course you need to put in the work and take action, but it doesn’t require you learning a completely new skill that’s not complementary to what you’re already doing.

Hope this gives you some clarity!