It’s easy to explain it away as “brand that existed to make fun cars even more fun having fun with its name”. Like warpspeed, or lightspeed. Mazdaspeed. Is it actually that though, or something completely different? What does it mean to you?

  • pasghetticodeB
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    1 year ago

    It’s just a name. Sometimes Japanese companies choose English names that just don’t really have much meaning other than (to them) sounding good, but are actually kind of awkward. Pocari Sweat, EarthDreams, Skyactiv, or my favorite, the Suzuki Every JoyPop Turbo.

    Edit: I forgot about the Isuzu Mysterious Utility Wizard