I’ve recently completed an exhaustive article covering everything I know about the practical application of AI tools in marketing and sales. The world of AI is vast, with tens of thousands of tools available. Out of these, I’ve personally tested and experimented with around 100 tools to see their real-world efficacy.
For this Reddit post, I’ve prepared a concise version, offering actionable algorithms and a curated list of tools tailored for specific tasks. But here’s the thing: the realm of AI is constantly evolving, and I believe many of you might have discovered hidden gems or developed unique action algorithms that yield remarkable results.
So, while I share my insights, I’d also love to hear from you. If you have any go-to AI tools or strategies that have been game-changers for your marketing and sales endeavors, please drop them in the comments. Let’s learn and grow together!
AI FOR CHIEF MARKETING OFFICER: RESEARCH / STRATEGY / PLANNING
Research Tools: Google Bard (UK, US), Yabble plugin for ChatGPT Plus, Elicit.org
Algorithm:
- Start by determining the types of questions that will facilitate your research.
- Proceed to submit each of these questions individually.
- Finally, in the third step, summarize the answers you receive and draw up conclusions.
Strategy Tools: MarketOwl.ai, dimeadozen.ai, insighthack.com
Algorithm:
- Begin by asking the AI to describe the target audience.
- Then, request a list of channels along with the target audience capacity for each channel.
- In the final step, ask for communication patterns with the target audience.
Action Plan + Content Plan Tools: ChatGPT, Google Bard, Syllaby
Algorithm:
- Request a content plan for your target audience on a specific platform.
- Ensure you review and edit the result.
AI FOR BRANDED CONTENT CREATION: SOCIAL MEDIA / VIDEO / PODCAST+MUSIC
Social Tools: MarketOwl.ai, Writesonic, Jasper, Copy.Ai, MidJourney, Leonardo.ai, Clipdrop, Photoshop AI / Firefly, Microsoft Designer
General Algorithm (for most AI tools):
- Start by requesting a content plan.
- In the next step, specify the texts of the publications.
- Next, ask to formulate a request for picture creation.
- Actually, initiate the process of creating an image based on the provided text.
- Proceed with editing the received image.
MarketOwl.ai Algorithm: - Describe your product and specify the regions where the target audience is located.
- Edit the generated posts.
- Approve the plan for publishing posts.
Video Tools: RunwayML, Visla (and plugin), Woxo.Tech, Kaiber.ai, Wonder Studio, Pictoryai, Lumen5, Obtain, Rask AI, Getmunch, Veed.io
Video Creation Algorithm:
- Create a prompt to generate the image.
- Generate the image.
- Animate the generated image.
- Compose the resulting animated parts into a single video.
Podcast+Music Tools: Beatoven.ai, Mubert, Splashmusic, Adobe Podcast, Murf AI, Voice AI, Descript, AutoPod, play.ht
Podcast+Music Creation Algorithm:
- Create a podcast script.
- Voice it using an AI tool that functions as a text-to-speech generator.
- Assemble the result in an audio/video editor.
AI TO GENERATE INBOUND LEADS
SEO Tools: SEO AI, Undetectable, SurferSEO, GPTkit, GPTzero, AI Text Classifier
SEO Inbound Lead Generation Algorithm:
- Gather the semantic core needed for the task.
- Generate content to attract users.
- “Humanize” the results through editing.
- Publish the content.
AI FOR LEAD GENERATION FROM COLD AUDIENCES: OUTREACH / HYPOTHESIS TESTING / PAID ADS
Outreach Tools: B2B Rocket, AI Agent, GPT for Docs
Outreach Lead Generation Algorithm:
- Prepare a CSV database of contacts you want to reach out to.
- Create an AI agent that performs the following actions step by step:
- Retrieve a contact from the database.
- Compose an email to the contact.
- Find and add the contact on LinkedIn.
- Send a LinkedIn message.
Hypothesis Testing + Paid Ads Tools: Ad Creative, Unbounce, Durable, Promoted, AI Page Dev, CreateWebsite, Page MMNTM, 10Web, Narrative BI
Hypothesis Algorithm:
- First, generate hypotheses using ChatGPT/Bard.
- Next, create landing pages.
- Create advertising campaigns and link them to the site.
- Launch advertising campaigns.
- Analyze the results.
WHAT DO WE GET IN THE END?
For any position, you can build an AI Toolkit with a subscription cost of up to $100 per month, significantly speeding up marketing processes.
In comments share your ideal algorithm and toolkit for that.