When I got into SAAS, I thought it went like this:
- Build a project you have in your head
- Profit
No one told me about validation, marketing, and sales! And I only figured it out 6 months after coding up my first project, finding 0 users. Why is it so hard to understand the importance of these concepts for programmers? It’s like we insist on only learning them after we fail.
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You forgot the part where, mark was in university when he was coding Facebook. He had the directory of users because his friend had student emails.
Here are some of my thoughts on X(Twitter) yesterday. I hope they inspire you.
START MARKETING THE DAY YOU START CODING!
In today’s fast-paced tech world, it is realized that building new features isn’t the be-all and end-all.
- Tough but essential lesson: The heart of product success isn’t just in the code; it’s in market fit and user engagement.
- Talking to real users and understanding their needs is more crucial than ever.
- Yes, we love to code, but if we’re building features that aren’t requested by paying customers, are we really creating value?
Remember, stepping out of our comfort zone and facing potential rejection from the market can be daunting, but it’s a necessary step towards true innovation and profitability.
Let’s not just code. Let’s connect!This should be the top comment in this thread.
Most of the SaaS founders that I’ve interviewed attributed their success to priortizing their marketing over building.
Build it (and marketing the sh*t out of it), and then they will come
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Failure is often a prerequisite to learning.
Eric Ries book “The Lean Startup” is worth a read - instead of spending months building something, to only then learn that users don’t want it, it explores ways of testing your ideas and learning those lessons much earlier on in the process.
Its a right of passage all of us have to go through 🥲🥲🥲, but if you want my advice maybe try building some micro products and see how that goes, so u can learn all the skills of indiehacking with low investments. These sites should take you like a week or less!