Rolex’s Federer ad: https://www.youtube.com/watch?v=5O0JJpzmfCA
Nike’s Alcaraz ad: “The Alcaraz Era is upon us.”
No bad feelings or offence to Federer or Alcaraz at all.
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The Nike one just aged poorly, but could’ve struck gold.
The Rolex one was just goofy and there’s no way to salvage it because Roger was close to retirement already