Getting a ROI on advertising investment is difficult sometimes. Knowing where your leads come from is of utmost importance if you don’t want to waste money on ad spend that has no value to you.
Advertising salespeople are like politicians, they will tell you what they think you want to hear and also will tell the biggest whoppers like… You need to advertise regularly so that people see your business all the time.
If you advertise somewhere and it doesn’t work, no amount of time or tweaking your ads will make a difference. Some adverts are just not good for targeting your market.
Before you spend more money on facebook. twitter, pinterest or any other place that wants to take your money in exchange for some advertising, as yourself is my average buyer spending their day on this site, reading this mag or are they too busy actually earning an income?
What is the most likely placer you will find your buyer?
I still use analogue methods of advertising amongst my various efforts, so I am going to use flyers as an example. You can print 5000 flyers and dump[ them in the bin, if you haven’t thought about where your clients are.
Do you understand who your client is? Where do they live? If I handed out 5000 flyers in Klerksdorp, about 200kms away from where my actual clients live, it would be a waste of the advertising budget.
If I handed them out at a busy traffic light where there is a ton of commuter traffic from outside my target area, I would be wasting advertising budget on people who will never buy.
Imagine you are a small business doing building maintenance, Your average client is between 30 and 40 years old, earns R 70 000 a month and lives in Clubview, Centurion, Would you want to be spending your advertising budget in Pretoria North?
Why would you think Facebook ads would be different?
Know your clients so that you can target them. Who is your client? Who traditionally buys from you? Are they drivers of Toyota Fortuners or Toyota Tazzes? Are they young, Middle-aged or getting on in years?
Is your offer aimed at the right target market? Are you wasting advertising budget?
Can you target better?
Marketing Strategy
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