In a world where Microsoft and Activision’s revenues were combined, for the first time in gaming history, Microsoft will supplant Sony PlayStation as the second biggest gaming company. It’s emblematic of Microsoft’s desire to emulate Tencent in this space, producing service games that exist across all platforms, as opposed to the more traditional closed console ecosystem approach that works well for PlayStation and Nintendo. Microsoft has also told investors to expect a near 50% increase in gaming revenue for its next quarter, owing to the combined revenue streams.
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