The original plan of my start up was to write/publish/sell books in the style of short form content. Because that was the sole model, we picked the name shortformbooks. Domain, social pages, and LLC all by this name.

However, as we assessed that before we can sell a book we have to first create an audience to sell to, we started posting social media content related to the business content that would be in our first book to help grow a pre sale hype.

As our title is called “The 50 Greatest Business Success Stories,” we started to post 60-90 second videos telling the stories of founders and their startups.

2 months later, we now have 40k followers across Instagram and tik tok, and realized we can do much more than just sell books, and the name shortformbooks would limit our reach.

So now we’re re branding to create a name that fits our content. We’ve boiled it down to 3 options,

Founder Central

Milking Upside

The Founders Almanac

When you read each one, which would you say tells you that we’re a media company focused on producing the stories behind founders and their startups. Which one rolls off the tongue and sticks out to you

To help paint a better picture I’ll link our website, Instagram, and tik tok. Thank you!

https://www.shortformbooks.com/

https://instagram.com/shortformbooks?igshid=NGVhN2U2NjQ0Yg%3D%3D&utm_source=qr

https://www.tiktok.com/@shortformbooks?_t=8gsHNhbWDut&_r=1