I often hear rants in Apple communities that each year Apple is failing to ‘innovate’ in the software space with their annual MacOS / IOS / everything elseOS updates, and that phrases such as ‘Peak Smartphone’ are consistently thrown around online.
My question is this - what change or development are people really expecting with each subsequent software cycle? For all the posts about how Apple “isn’t doing enough” each year, there’s 2-3x that amount complaining that updates are causing too many bugs and lamenting the “lack of polish”.
Generative AI is being thrown around as the next big leap in consumer electronics, but outside of a vastly-improved Siri I’m at a loss as to what it is exactly consumers are wanting in this space.
IMHO smartphones already reached where they needed to be 5 years ago. Everything now is entirely iterative, and you’re probably not going to see a paradigm shift in smartphones. The real paradigm shift will come from wearables, which is where we see Apple focusing its efforts on now (wearables including smartwatches and AR/VR).