Like read a dictionary, do you even know what the word means? Smartphone design has more or less stabilised and unless holographic hard light devices, like the ones we see in movies, are invented, I don’t think there is anything left to be done on the hardware side expect adding gimmicks every now and then.
People want a new waw every year. Obviously not possible
For $1000 a year they should get a wow, I’ve had usbc on my android for like 5 years. Apple has to get usbc and every fan boy is jumping over the moon