So, about a month ago I started a company and just last Tuesday we launched our B2C edtech web-app. The results so far after throwing $1800 into Google Ads:
- 450 signed-up users
- 120 users solved 8 questions in free-trial (no credit card required).
- 16 users created 20 checkout sessions on Stripe.
- 2 paid user from U.S, pay by LINK, 1 user failed to make a payment after 1 hour - recorded by Stripe.
- The other 13 users? Ghosted us after creating one or more checkout-sessions.
Our product is really really good technically, also the price is cheaper than the market price from 5-10 times, but the final conversion is really worrisome even the students seem to be highly interested in our app by time per sessions, rate of solving 8 questions (which takes around 15-30 minutes).
I would like to ask whether the conversion from checkout sessions to paid users is normal or something fishy with the payment? Also, where I should go from here, I am very very technical but much less experience in growing and pushing sale.
Thank you,

  • not_apply_yetOPBEnglish
    1·
    1 year ago

    Hi u/S_kara10

    Statistically, if you read my post, there is a strong market fit.

    However the metrics which don’t make sense now is the number of customers created a checkout session with Stripe and actually making successful payment.

    Currently 16 different users created 20 checkout sessions,
    - but only 2 successful payments through LINK
    - 1 failed after trying 1 hour to pay through CashAppPay.
    - 13 have no recorded.

    So I am trying to gauge if there is something wrong with this step - I am contacting with Stripe representatives at the moment. As a mathematician, I am driven by numbers, and this number seems abnormal to me.

    If this number is normal, then it is a nightmare for me, conversion to checkout is okay, but the conversion rate from checkout at Stripe to successful payment is 5% then there is no way I have the strength to continue.