Hi,

My company makes subscription software for businesses in the healthcare industry. Most of our customers are small-medium sized medical practices.

I was wondering whether it’s better to have a contact us / schedule a demo CTA on our landing page or a signup button?

When we had an open signup, we noticed that all the customers gave up and we had to reach out to them for a demo before they started using/paying.

The two main reasons I can think of why customers are giving up without help is: 1) maybe the product needs some explaining? 2) we have a manual setup process that takes about 1 hour. All of our leads who converted paid us 2x monthly subscription cost to do this step for them as a service.

What do you think? With this industry + customer behavior pattern, does it not make sense to have open signup? What can I expect to happen if I replace signup with a contact us section?

Thanks a ton!