Hey folks, I’m looking at starting a business in the DevOps consulting and managed services space. It’s a market that’s getting reasonably busy, but there’s lots of folks out there who do it in a way that’s just pure volume and not a value add to other businesses.

I’m coming from a pre-existing company, leading that sort of discipline but I’d like to go into business for myself. However, given it’s a service and consulting, there’s nothing tangible upfront. I don’t presently have any customers, but I’d like to target small and medium businesses looking for experts to manage their cloud estate.

My question really is, how do you get started in sales from nothing, offering a service that would likely charge a monthly fee?