Not really, its a smart thing to do.

Have years of data that no one or very few buy membership at this point in the season.

So reducing the cost of membership might get a few more to sign up and carry on next season.

It is actually really clever.

Wow so much hate. The point of the post was just to call out the sad fact that SpursOfficial_Ticket are advertising their tickets on r/Gunners, which I thought was quite funny. Relax.