Each Saturday this season “NFL Week X” has been trending if you go to the search tab on Reddit. This is typically reserved for trending news stories that are gaining traction. Not much is happening in the NFL today.

NFL Week 8 is the top trend if you look at the search tab right now. I can’t think of another reason for it to be the top trend other than the NFL paying Reddit for the exposure to gain viewership on Sundays. Do you think this is accurate or am I off base?