I can’t help myself to think that nowadays, products UX/UI level is so high, that even for B2B products, people have expectations.
I would certainly not use a product that looks and feels crappy even if it solves my needs.
I could possibly don’t see how it solves my needs if it does it in a crappy way too.
What are your thoughts?
100% agree with that, but the common thing to see online is: just ship it fast, do not wait on small details like design / ux / branding which is in my opinion wrong.
Selling a product is like everything: storytelling, centered on the user. Except this user maybe lived this story X times, making them more difficult to convince.
Love your analogy with the coffee shop, I agree with you, my point really is: the bar is so much higher than before now for “MVPs”