My dad has a franchise of 5 months that is already starting to fail. He has 250k+ put into it, and thats with a shared business partner (500k+ total.) It is located in a great plaza of food and grocery, BUT there is another boba shop 2 minutes from it. I dont know why they chose to build one so close to it. By the end of the second month things started to go downhill and getting worse and worse, only making average of $100-170 dollars a day with $135 dollars needed to pay workers hours for that day. Is there really any way to save this business? Sell the business? Bankrupcy? Any advice helpful
Happy hour, offering finger foods, and most importantly social media marketing. Doesn’t have to be paid. Put a sign up front that says 20% off your next order for following us, share our page for a discount, tag us for a chance to win a free drink. Word of mouth has been the best (but slowest) type of marketing from what I’ve seen. Getting people talking on social media is easier because of how easy it is to post content. Good luck! Sorry to hear they’re struggling.