Yeah, i think right now big focus is towards devs and businesses looking to integrate Ligthouse. Right now, they are in web3 niche so that’s why we need to mention web3 everywhere on our site.

Long-term focus is to abstract all of these for masses. I know that my local friends in my city probably do not care about terms like web3, ipfs, filecoin, etc. They care about resilient, secure, perpetual storage and likely not about what goes behind the tech. Just not the big focus right now