I’m extremely confused, I have been building out our consumer based app for 2.5 years now. I have been talking to our users and building features based on their feedback non-stop.
But here’s the crazy part, all the issues our users bring up could easily apply to our direct competitors, yet they are doing great despite serving a similar audience.
Why is it that our users leave because we don’t have x, y, and z. Yet our competitors also don’t have x, y, and z yet thrive despite serving a similar market?
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Marketing?
Ask them
Probably b/c your competitor is better at selling than you are. They probably are churning just as much, but are doing better at reaching more people.