Since this is a one time price and you need to provide support and pay maintenance costs on monthly/yearly basis, why is this attractive to do (instead of a subscription)?
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its a short term marketing strategy to gain traction, in the hopes that longer term there will be sufficient customers that the impact of these lifetime customers is diluted. at the same time, since the lifetime customer will pay a greater upfront fee, they can use this to reinvest in growth, lastly, assuming they’ve done it correctly, the avg lifetime of a customer could be not that long meaning lifetime, isn’t actually lifetime.
Honestly I’ve bought at least a hundred of these deals and I’m mostly saving them to use / implement later on.
Haven’t even logged into 70% of them after signing up. Guessing me not using them isn’t really increasing their costs.
Plus everything everyone else already mentioned.