I’ve created a website where small businesses and freelancers (A) can ask for help for free and other businesses (B) can offer their services (for a fee), basically. I’m now ready for users to start registering. I’ve decided to target my marketing to get a few business (A) to ask for help to create a incentive for the other side (B) to join. And my idea was to speed up the process and attract business (A) by giving something away for free, if they register on my site and complete the process.

What do you think users (A) should get (earn) if they complete this process? Because I’m not sure how to appeal to business. Or do you know a company that has done something similar before and is worth sharing?

And if you think giving something away for free to businesses just to convert them into a customer is a bad idea, then tell me and why.