During COVID, I started a greeting card business.

Initially, my plan was to automate sending cards to loved ones who are incarcerated or in nursing homes so they don’t feel left out or forgotten.

I purchased greeting cards from other vendors and have them in inventory.

Over the course of business, I designed my own pop-up greeting card for my college and was successful at getting it licensed. I’ve had some interest from other schools but it hasn’t panned out yet.

However, many people have been interested in getting cards made for their kids high school graduations as invitations. This isn’t a bad idea… accept, I can market directly with the schools because most have a vendor agreement.

Any suggestions on how to market to high school parents?