For example, I know that a ton of people cross shopped the last gen WRX STI, and the Mustang GT. Both being completely different cars, but something about both of them make people cross shop them. A sporty AWD daily driver vs a RWD muscle car.
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I don’t know what people cross shop the Wrangler against, but when they buy a Wrangler and proceed to complain about road noise and shit handling… My dude, you purchased a brick on solid axles, I’m not sure what you expected.
Jeep Grand Cherokee and BMW X5.
I guess it kind of makes sense. They have similar proportions and there aren’t really many large 2-row SUVs outside of the GLE/Q5. With Grand Cherokees now nearing $80k, it isn’t too far-fetched.