I’m curious to hear thoughts on social media planners these days. There are so many, each with their own pros and cons, and it’s starting to make my head spin.

I’m a soloprenuer and have started prioritizing social media content marketing again. Right now I’m just doing videos on Instagram and TikTok but want to expand soon.

Re: a planner, I have some criteria that I’m looking for. If anybody knows of a platform that you think would best fit my needs, I’d love to hear about it. Even something close would be great.

Must Have:

  • Ability to schedule videos on TikTok and Instagram Reels
  • Ability to schedule standard posts on Instagram and LinkedIn
  • A clean interface and content management system that makes it easy to adjust, archive, and post content across different platforms
  • Some basic analytics (likes, views, shares, etc)
  • No overly restrictive limits on how much content I can schedule
  • Under $100/mo for one user

Nice to Have:

  • Ability to edit videos within the platform
  • “Set it and forget it” scheduling so I don’t have to schedule the content, then get a reminder at the scheduled time to actually hit Post (this used to be the case with a lot of scheduling on Instagram)
  • Bulk uploading of content
  • AI helper for adjusting content
  • Design tools similar to what Canva offers
  • Ability to schedule Instagram Stories, Threads, Facebook Groups and/or other popular platforms
  • Under $40/mo for one user

If anybody has any thoughts, I’d love to hear ‘em!

Thanks