My biggest concerns are security and reliability. I’m less concerned with cost. I already have lutron caseta in the house so I don’t think I’m going to have that many lighting devices. Hue seems to have the best selection of indoor and outdoor units under one ecosystem.
Hue bulbs just work. I’ve used other wifi bulbs (no competing Zigbee bulbs yet) in the past and you have to work around their flaws and drawbacks. The Hue bulbs just feel like they’re behaving exactly how you’d expect them to. Can’t really compliment a lightbulb much more than that.
10/10 would buy again!