I am stuck in a loop:
- Trying to find problems
- Thinking i’ve found one to solve
- Coming up with a cool way to solve it / look at what competitors doing
- Have doubts that it isn’t something i’m passionate about and that i’m just copying
- Move onto next problem
What can i do to make real progress, i’m taking one step forward then one step back!!
until you actually get it in front of a customer, you’re ‘idea masturbating’ - you dont know until its in the hands of the customer and they give you visceral feedback - ask more customers, get a pattern in the feedback then use that to optimise.
dont worry overly about competitors, there will always be competitors, and ideas are generally never really original, the goal isn’t to be original, its to be valuable to the customer, by truly addressing their problem with a solution they can embrace.