I have a fairly successful brand that just didn’t get the right start with branding. I have a logo but I hate it so much. My main issue is I have several very popular sold out products and one currently still being sold that customers use daily with the logo on it. I want to change my branding, get a new logo, and revamp things so badly. Any advice on how to properly do this? My current logo just doesn’t reflect the brand now I’d like.